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Technology strategyFractional CTOTransformationRoadmap
Strategy & Transformation
We understand where the company stands, define where it wants to go, and build a realistic technology roadmap.
Business and technology for logistics and industrial operations · Madrid / Buenos Aires
We understand your business first.Then we transform it.
Strategy, systems, software and artificial intelligence to transform how companies operate.
02 — Logistics
Where operations are the business.
Industries
We work where a system error shows up at the dock, on the truck and with the customer.
01
3PLs and logistics operators
Multi-client operations, complex rate structures, and customers who demand visibility.
02
Warehouses and distribution centers
Locations, picking, inventory, and the integration between WMS, ERP, and transportation.
03
Foreign trade and customs
Documentation, traceability, and coordination between customs brokers, shipping lines, and customers.
04
Industry and manufacturing
Supply, plant, and distribution connected in a single flow.
Is your operation one of these? Tell us where it stands.
Tell us your caseToday
Technology shouldn’t start with technology.
Most logistics operations grew in layers: spreadsheets, delivery notes, emails, and systems that don’t talk to each other.
01 — Understand
First, we understand how you operate.
Business, operations, people, customers, systems, and data.
02 — Decide
Then we decide.
What to keep, what to change, what to integrate, and what to build.
03 — Implement
A solid core. And a universe around it.
Systems, software, integrations, automation, and AI.
04 — Evolve
The operation learns and automates.
Measure, learn, and move from copilot to autopilot.
Wedon’tstopatrecommendations.Westaytoimplement.
05 — Intelligence and judgment
AI executes. Judgment decides.
Every process in an operation has its place between intelligence and judgment.
Process
AutopilotCopilotJudgment
Freight reconciliation
Delivery note and document entry
Customs documentation
Shipment tracking
Dock assignment
Route planning
Demand forecasting
Logistics network design
WMS / TMS selection
← More intelligenceMore judgment →
AutopilotAI does the work. Your team supervises.
CopilotAI proposes. People decide.
JudgmentExperience and business knowledge.
1:6
For every dollar companies spend on software, they spend six on services.That’s why we don’t sell tools. We take on the work.
Source: Sequoia Capital, “Services: The New Software”, 202606 — What we do
From strategy to implementation.
Keep scrolling →02
ERPWMSTMSLegacy systemsArchitecture
Systems & Operations
We select, implement, and integrate the systems that keep the operation running.
Modernize ERP, WMS, TMS and YMS03
ApplicationsPortalsOperating platformsAPIsIntegrationsData
Software & Integrations
We build the technology that truly sets an operation apart.
04
AI EngineeringAgentsAutomationAnalyticsGovernance
AI & Automation
We apply artificial intelligence where it has real impact and the architecture to sustain it. First as a copilot for your team, then as the autopilot of the operation.
07 — About us
Consultants who have been on the other side.
ABrick Consulting is a business and technology consultancy for logistics and industrial operations, based in Madrid and Buenos Aires. We combine strategy, enterprise systems (ERP, WMS, TMS), software and artificial intelligence, and we stay with every project until it works.
Consultant photo
Yago Alonso
LinkedIn – Yago AlonsoEntrepreneur and technology strategy consultant. Eighteen years as founder and CEO of Ityd Argentina, followed by business development at Madrid CFF and digital transformation at La Trinità. Specialized in logistics: ERP, WMS, TMS, custom software and artificial intelligence.
Consultant photo
Matias Vazquez
LinkedIn – Matias VazquezOver ten years scaling B2B businesses: revenue, retention and go-to-market. He led the B2B unit at Selectra, served as Head of Business & Ops at Acid Tango and co-founded Adyouwish, a digital agency operating in five countries across Latin America and the United States.
08 — Principles
How we think.
Business first.
Technology serves the business.
Build only when it adds value.
We don’t build for the sake of building.
Stay until it works.
We don’t stop at the PowerPoint.
Sell the work, not the tool.
AI executes. We bring the judgment.
09 — Let’s talk
What do you want to change?
Tell us what’s going on in your company.
- 01You tell us the context in this form.
- 02We get back to you to set up a first conversation.
- 03If it makes sense, we suggest where to start.
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